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Category: BoW Articles

Collaborative Marketing

Collaborative Marketing

Two’s company, three’s a crowd … but six can be a good marketing strategy, says Simon Whaley.   It doesn’t matter whether we’re traditionally published or self-published, when it comes to marketing most of us are pretty much on our own. It’s a little ironic that traditional publishers usually allocate the biggest marketing budgets to those already- famous authors who have cost them significant sums of money in advance payments, which those said publishers then need to recoup: hence the bigger…

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London Calling!

London Calling!

The London Book Fair is the trade show for publishers, agents and booksellers. Now in its 47th year, anyone in the book business anywhere around the world finds themselves heading for London in April. During the three-day event at London’s Olympia, held this year between 10th and 12th April, over 25,000 people connected with the publishing industry will pass through its doors. The question is: should you be going? Is there a business-case for writers making the trip?

Understanding Your ALCS Statement

Understanding Your ALCS Statement

  I love this time of year. March is when we get our free money from the ALCS. Free money? Oh, yes! However, from the many comments I’ve seen on social media, not everyone understands their ALCS statement. Many simply look at how much they’re getting and then file it ready for their tax return. But having a clearer understanding of what you’re receiving the money for may help ensure you claim everything to which you’re entitled. What is ALCS?…

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Hybrid Authors

Hybrid Authors

Last Saturday I was assisting with a workshop on self-publishing run by Wrekin Writers, as part of the Wellington Festival, and the topic of Hybrid Authors was briefly discussed. So I thought I’d take the opportunity of posting my recent Writing Magazine feature where I chatted to two writers about being a hybrid author. HYBRID AUTHORS Traditionally-published or self-published? Simon Whaley chats to two writers with a foot in both camps. A few years ago, a writer’s life was binary:…

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Going Mobile

Going Mobile

Can we write a novel on a smartphone, or edit a short story on a tablet? Simon Whaley connects with four writers who aren’t chained to their desks. (Writing Magazine – July 2017 issue) In July 2016, Literature and Latte, the company behind the popular Scrivener writing software, released their iOS version, making the programme available to writers on their iPads and iPhones. At first, I was sceptical. Who writes a novel on their smartphone with its tiny, cumbersome keyboard?…

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Festival Fever

Festival Fever

Most of us love a good writing workshop, and for an hour or two we’re in heaven. But why go to one when we could have a whole weekend or even a week of them? Three key writers’ conferences take place between the end of July through to the beginning of September, giving delegates a plethora of workshops and talks in which to immerse themselves.

BoW – Productivity Leap

BoW – Productivity Leap

When you’re an employee you get paid at the end of the month. Unfortunately, most employees get paid the same amount of money whether there are 28 days in February, or 29. For self-employed people, things are a little different. A leap year gives us a whole extra day in which to write something and, hopefully, earn more money. But it doesn’t matter whether you write full time, or in your spare time, this February we have all been allocated an extra…

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