Browsed by
Tag: Author Promotion

Virtually Touring

Virtually Touring

Write book. Publish Book. Go on book tour in nightwear. Simon Whaley explores the modern way to promote books. Gone are the days when publishers organised country-wide book tours for every author, dropping them into every major town and city bookstore to promote their latest offering. Many authors are probably thankful for this, for such events were frequently gruelling and exhausting. Today, a good book tour still requires energy and effort on an author’s part, but the modern virtual book…

Read More Read More

Collaborative Marketing

Collaborative Marketing

Two’s company, three’s a crowd … but six can be a good marketing strategy, says Simon Whaley.   It doesn’t matter whether we’re traditionally published or self-published, when it comes to marketing most of us are pretty much on our own. It’s a little ironic that traditional publishers usually allocate the biggest marketing budgets to those already- famous authors who have cost them significant sums of money in advance payments, which those said publishers then need to recoup: hence the bigger…

Read More Read More

Fitting In

Fitting In

“If you want to be successful in this business, don’t be different. Be like someone else.” That’s how Phil Rickman, author of the popular novels, opened his talk at the Church Stretton Arts Festival last week. And it’s a perfect reminder of how publishers (particularly those publishing fiction) want more of the same. Ideally, they want more bestsellers. (Don’t we all?) “Publishers want something … they don’t really want something different. They want something that is guaranteed to sell.”  

Media Kits

Media Kits

JK Rowling has one. Lee Child has one. You should have one too. Simon Whaley explains what to put in your Media Kit.   Eric James is a children’s author, word tickler and champion asparagus thrower. He’s sold over 2.5 million books in the UK, USA, Canada and Australia. How do I know all of this? Because he’s put all this information, and more, in his Media Kit on his website (www.ericjames.co.uk). When it comes to the business of writing,…

Read More Read More

Smile for the Camera!

Smile for the Camera!

If you’ve read my Business of Writing column in Writing Magazine (and I hope you have), you’ll know that from time to time I chat to other writers to gather their thoughts and expertise on a subject. Right from the start of the column (and for those of you who are counting, I’m just putting the finishing touches to the 52nd article), the editor asked me to obtain head-and-shoulder photos of the writers from whom I obtained quotes. (Perhaps he…

Read More Read More