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Tag: Marketing

Virtually Touring

Virtually Touring

Write book. Publish Book. Go on book tour in nightwear. Simon Whaley explores the modern way to promote books. Gone are the days when publishers organised country-wide book tours for every author, dropping them into every major town and city bookstore to promote their latest offering. Many authors are probably thankful for this, for such events were frequently gruelling and exhausting. Today, a good book tour still requires energy and effort on an author’s part, but the modern virtual book…

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Collaborative Marketing

Collaborative Marketing

Two’s company, three’s a crowd … but six can be a good marketing strategy, says Simon Whaley.   It doesn’t matter whether we’re traditionally published or self-published, when it comes to marketing most of us are pretty much on our own. It’s a little ironic that traditional publishers usually allocate the biggest marketing budgets to those already- famous authors who have cost them significant sums of money in advance payments, which those said publishers then need to recoup: hence the bigger…

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Smile for the Camera!

Smile for the Camera!

If you’ve read my Business of Writing column in Writing Magazine (and I hope you have), you’ll know that from time to time I chat to other writers to gather their thoughts and expertise on a subject. Right from the start of the column (and for those of you who are counting, I’m just putting the finishing touches to the 52nd article), the editor asked me to obtain head-and-shoulder photos of the writers from whom I obtained quotes. (Perhaps he…

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