I know I’m getting old when I see an advert on television for a popular confectionary treat that’s got a new added twist (Peanut butter flavoured Kit Kat Chunky, anyone?) and I think to myself, ”Why can’t they leave products
Write book. Publish Book. Go on book tour in nightwear. Simon Whaley explores the modern way to promote books. Gone are the days when publishers organised country-wide book tours for every author, dropping them into every major town and city
Two’s company, three’s a crowd … but six can be a good marketing strategy, says Simon Whaley. It doesn’t matter whether we’re traditionally published or self-published, when it comes to marketing most of us are pretty much on our own.
If you’ve read my Business of Writing column in Writing Magazine (and I hope you have), you’ll know that from time to time I chat to other writers to gather their thoughts and expertise on a subject. Right from the