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Tag: publicity

Collaborative Marketing

Collaborative Marketing

Two’s company, three’s a crowd … but six can be a good marketing strategy, says Simon Whaley.   It doesn’t matter whether we’re traditionally published or self-published, when it comes to marketing most of us are pretty much on our own. It’s a little ironic that traditional publishers usually allocate the biggest marketing budgets to those already- famous authors who have cost them significant sums of money in advance payments, which those said publishers then need to recoup: hence the bigger…

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Media Kits

Media Kits

JK Rowling has one. Lee Child has one. You should have one too. Simon Whaley explains what to put in your Media Kit.   Eric James is a children’s author, word tickler and champion asparagus thrower. He’s sold over 2.5 million books in the UK, USA, Canada and Australia. How do I know all of this? Because he’s put all this information, and more, in his Media Kit on his website (www.ericjames.co.uk). When it comes to the business of writing,…

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